Western Union wanted to address underperforming Courts Furniture Store agent locations by increasing foot traffic and transaction volume. The initiative combined two targeted programmatic campaigns - "Win a Weekend for 2" and "Collect 5 or More" - designed to reward frequent money transfer collections and encourage repeat visits.
Campaign Duration: May 1 - July 10, 2025

Tactics:

• Geo-Fencing: Focused around Courts and competitor money transfer locations to intercept high-intent users.
• Site Retargeting & Contextual Targeting: Engaged past Western Union website visitors and money-service shoppers online.
• Dynamic Creative: Incentive-based messaging ("Win a Weekend for 2" / "Collect 5 or More, Get $J5,000") localized per region.

Results:
The combined campaign flight delivered 554,098 impressions, generating 1,992 clicks and 4,920 weighted actions, with an average CTR of 0.36% - above the benchmark for financial retail categories. Key Courts locations such as UNICOMER King Street and Portmore outlets showed improved engagement, with CTRs reaching 1%+ in several trade zones. Geo-fence data confirmed stronger interaction around Naggo Head Transport Centre, VMBS Portmore, and Knutsford Express Kingston, reflecting increased awareness and visitation near Courts branches.

Outcome:
The incentive-led creative and location-based targeting successfully drove measurable engagement uplift for Courts-based Western Union outlets. The initiative demonstrated that programmatic advertising can directly support retail network growth, improving transaction performance in previously underperforming agent locations.