An 8-week programmatic campaign to generate awareness and drive entries at 20 select wholesale locations across Central, Eastern, and Western Jamaica. The campaign leveraged geo-fencing and website retargeting tactics to influence shoppers near key wholesale outlets and track engagement using the proprietary Influence Score metric-combining visibility, engagement, and sales performance.
Campaign duration: May 1 - June 30 (8 weeks)

Results:
The campaign delivered 257,000 impressions at a winning CPM of $4.37 (below the $4.50 average) and achieved a CTR of 0.212%, more than double the industry benchmark (0.08%). It generated 1,099 view-through conversions, reflecting users who later visited the website after exposure to ads. Top-performing wholesalers-National, Lin's Wholesale, and Ken's-showed the strongest correlation between sales off-take and digital engagement, confirming programmatic's impact on in-store performance.

Outcome:
The campaign successfully demonstrated how programmatic targeting and data-driven measurement can influence wholesale trade sales and shopper engagement within key distribution zones.