Tropicana Tropics Campaign 2013

Client was seeking to continue the successful growth and development of the brand by having a clear brand positioning. Providing the ability for the brand to speak to non-consumers and extend its’ secondary target audience 26 – 35yrs was lacking. The Agency created, planed and produced a campaign was crafted to evolve the brand communication and create an emotional connection with the current and secondary consumers while deepening its brand equity. The campaign had an impact with Brand KPIs and volumes have continued to trend positively into 2014 growing to 3 million 8 oz. case volume and maintaining top of mind among consumers