Bubbla 2.0
After the phenomenal success of the launch campaign which focus on a value sell and price point with brand intrinsics featuring as the refreshment cues of the campaign a quick follow-up campaign was created and launched within 9 months of the Bubbla launch. 2.0 was conceptualized more as a brand sell and capitalized on the momentum of Bubbla. This campaign turned Bubbla into an adjective with Bubba-fordable, Bubbla-tractive, Bubbla-licious. Single Serve growth was sustained and the 500ml SKU expanded the total cola market in Jamaica taking share from competitive soda flavour brands.