Pepsi Jamaica

Bubbla 2.0
After the phenomenal success of the launch campaign which focus on a value sell and price point with brand intrinsics featuring as the refreshment cues of the campaign a quick follow-up campaign was created and launched within 9 months of the Bubbla launch. 2.0 was conceptualized more as a brand sell and capitalized on the momentum of Bubbla. This campaign turned Bubbla into an adjective with Bubba-fordable, Bubbla-tractive, Bubbla-licious. Single Serve growth was sustained and the 500ml SKU expanded the total cola market in Jamaica taking share from competitive soda flavour brands.

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Poster

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Poster

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Poster

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Headerboard

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Press Double Truck

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We are a multidisciplinary creative agency with expertise in branding, digital, advertising, media, promotions and PR.

29 Munroe Road, Kingston 6
Email: [email protected]

Phone: 876-977-5060

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