Pepsi Cash Kick Off

Pepsi wanted to do a big activation around football in 2014 a World Cup year as their main competitor was a sponsor and had a series of activations in the local market. The Agency came up with an integrated campaign using Kemar “Taxi” Lawrence one of the most promising local players and a member of the Jamaican Reggae Boyz national team.

The campaigns central focus was a national UTC promotion which was supported by advertising and a digital campaign featuring Kemar.