CHOX Influencer Activation
The National Baking Company relaunched their midnight dark chocolate sandwich cookie - Chox, and extended the product line to include Peanut Butter and Strawberry variations. National positioned itself to execute various ATL and BTL activations, of which CGR Communications helped to plan, execute and launch their Influencer Activation. Various influencers were given a Chox basket and asked to repost pictures and videos on their page - in turn increasing National’s follower count and engagement.