Massy Millionaire
Client wanted to drive share of wallet with their portfolio of grocery products through the Progressive Grocers supermarket chain. We developed an end-to-end campaign for them with concepts and creative for ATL, BTL and digital, utilizing the innovative WhatsApp entry mechanic to facilitate entry by receipt, POS and in-trade executions. Client saw an increase in sales through Progressive their largest customer and increased interest in a few of their less popular portfolio brands.