The client wanted to improve sell through at its retail partner Courts. The Agency developed a “Mabe Month” concept series which successfully ran from 2021 to 2023. This campaign utilized radio and social media content campaigns to raise awareness and engagement. Chef Brian Lumley was hired to do a 6 month long campaign exhibiting the utility of the Mabe range through his cooking demonstrations. To facilitate this a contra deal was done to have the equipment installed in his home.