Lucozade Regional UTC
We were approached by an Agency partner in Trinidad and Tobago to develop a seamless entry solution via Website and WhatsApp. The UTC promotion rolled out in 13 regional markets each with its own instant prize proposition all pooled into one grand prize draw. Both the Website and WhatsApp managed the entry codes in a shared database. The entire process was designed for ease of entry with the Website having an autologin so once you registered you were recognized on return.

The 16-week promotion was a massive success with the client seeing a “significant” sales lift over the corresponding promo period in 2021. A total of 9.5 million codes were distributed with 485,369 being validated a 75% increase in entries over 2021; with 90,716 unique users registered into the campaign 25,777 or about 30% coming in from WhatsApp.