Jamaica Tourist Board (JTB)

New Markets Trade Show
This conference targeted at first time tourism industry buyers from non-traditional markets, Czech Republic, Poland, France and the Netherlands. CGR provided the B2B matchmaking capabilities for this one-day event allowing for the pre-booking and setting of the buyer/supplier meetings prior to the event. This was made possible by our pre-event marketing and registration of the buyers through the provision of our integrated matchmaking platform. The configuration of the matchmaking took into account the need of the event organizers to pair the 40 buyers in attendance with sellers in areas of overlapping interest. During the event, the matched people partook in a short meeting of about 30 minutes to make contact and share knowledge.


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