Hotel Deals Campaign
A 4-week Google Search ads campaign to drive sales on hotel deals over the competition offering the same properties such as kayak.com, tripadvisor.com, booking.com, brawtaliving.com, riu.com Gustazos set us a campaign goal for Return on Ad Spend (ROAS) of 4:1 (400%) which is considered a good ROAS for Google Ads. We achieved an ROAS 7.8:1 (780%) with the digital media investment budget provided.