Group Corporate Logo
With the increasing diversification and growth of the Group we were tasked with creating a new logo and identity that would signal to all their stakeholders of the diversity and future directions of the GraceKennedy Group.

At that time the GraceKennedy CEO and Chairman Douglas Orane explained that the new logo used elements of the familiar Grace foods brand to create a strong new corporate image by retaining the crown, which symbolizes the fact that "the customer is king and wears the crown", as well as the familiar red and black colours that have been associated with the company for many decades. "With this new corporate logo, we have at once recognized a distinguished heritage and put it in a forward-looking context that is now GraceKennedy".

The new logo was unveiled on the Groups head offices at 7 Harbour Street Kingston in February 2005 on the 85th anniversary of GraceKennedy and is in continuous use.