Grace Patties “Caribbean Inside” Programmatic Ad Campaign
Campaign was deployed in two flights May to August in Florida and October to December in Texas with the objective of driving foot traffic to select Target stores and Fiesta stores in Florida and Texas respectively.

The Florida campaign was able to identify 7.7 million users based on the audience demographics defined where ~118k of that audience were served an ad. This resulted in 262k impression and just over 3.3k offline conversions. This being people who saw the ad and were tracked to a geo-fenced Target Store location. The majority of the conversions were located in Miami-Fort Lauderdale with 1,879 (56%) conversions followed by Orlando with 545 (16%).

The Texas campaign was able to identify 5.6 million users based on the audience demographics defined where ~344k of that audience were served an ad. This resulted in 688k impression and just over 20k offline conversions. This being people who saw the ad and were tracked to a geo-fenced Fiesta store location. The majority of the conversions were located in Fort Worth/Dallas DMA with 5,410 (27%) conversions followed by Houston with 5,125 (25%).