A multi-channel shopper engagement campaign designed to drive off-take and product trial during the Lent period - a season when consumers actively seek affordable, wholesome meal options. The initiative promoted value-driven offers and in-store activations across 70 retail locations while using programmatic media to build awareness, engagement, and conversion intent online.
Campaign Duration: February 14 - April 19, 2025

Tactics:

• Geo-Fencing: Targeted key supermarket and wholesale trade zones across Central, Eastern, and Western Jamaica to reach high-intent shoppers.
• Site Retargeting: Re-engaged Grace Foods' website visitors with digital offers aligned to "Buy 6 Grace Products to Dip & Win."
• Creative Messaging: Focused on Lent-relevant offers - "Buy 3 Get 1" and "Buy 4 Get 1" promotions - across mackerel, sardines, soups, Tropical Rhythms, and Mighty Malt.

Results:
The campaign delivered 346,588 impressions, generating 1,150 clicks and 1,016 weighted actions (Foot-Traffic Conversions), with an average CTR of 0.33% and CPA of US $1.97. Top-performing locations included Winner 88 Supermarket (173 clicks, 0.85% CTR), WIWAY Wholesale - Mandeville (92 clicks, 1.03% CTR), and Sampars Cross Roads, all correlating strongly with high in-store activity.

Outcome:
The campaign effectively linked digital engagement to in-store behavior, delivering over 1,000 conversion actions across retail partners at an efficient cost per action below US$2. It demonstrated the power of programmatic activation to amplify trade promotions, align digital media with retail execution, and drive measurable shopper participation during a high-competition seasonal window.