A short-duration digital campaign executed under tight timelines to promote the inaugural Grace Food Festival and drive attendance and awareness through digital and programmatic channels. Following the live event, a post-event retargeting and survey campaign was launched using digital creative assets to re-engage attendees and capture feedback on their experience.
Campaign duration: July 25 - August 5, 2024

Results: The campaign delivered 228,710 impressions and 1,920 clicks with an exceptional CTR of 0.84%, exceeding the benchmark goal of 0.1%. Additionally, it recorded 632 view-through conversions, representing users who saw an ad and later visited the website through other channels.

Post-Event Phase:
After the festival, retargeting ads and a digital survey were served to attendees to measure satisfaction and gather insights for future event improvements.

Outcome:
Despite its short run-up and execution period, the campaign delivered strong engagement, conversion efficiency, and actionable audience data-helping to drive awareness, turnout, and momentum that contributed to the success of the first-ever Grace Food Festival. It demonstrated how programmatic activation can effectively complement live brand events and extend audience interaction beyond the event itself.