A short-duration digital campaign executed to drive attendance and awareness for the GK Financial Fair 2025, held on Saturday, July 5, 2025, at Portmore Pines Phase 3 Plaza. The initiative supported GKFG's outreach and financial inclusion goals by connecting communities with live entertainment, expert insights, and brand interactions from across the GraceKennedy Group.
Campaign Duration: June 25 - July 7, 2025
Programmatic Media Investment: US $997

Tactics:

• Geo-Targeted Display & Social: Focused on Portmore, Kingston, and Spanish Town to reach high-intent audiences within the event catchment area.
• Social Display Ads: Repurposed static and video social media content as programmatic display units across premium websites and apps - maintaining the familiar look and feel of social posts while extending their reach beyond social platforms.
• Native Display Activation: Used attention-grabbing native units with clear call-to-actions ("Join Us July 5!") to build anticipation in the week leading up to the fair.
• Short-Run Awareness Burst: A tightly focused two-week campaign designed to deliver rapid reach, frequency, and event-day recall among targeted users.

Results:
The campaign delivered 168,030 impressions, 754 clicks, and reached 83,306 unique users, achieving a CTR of 0.45% and CPC of US $1.32. Performance was strongest in Kingston (3.36% CTR) and Portmore (2.46% CTR), confirming high engagement in the core event radius.

Outcome:
Despite its short run-up and execution period, the campaign effectively built excitement and drove on-the-ground participation for the GK Financial Fair 2025 on July 5. It demonstrated the efficiency of rapid deployment, geo-targeted programmatic bursts in mobilizing large audiences within a limited timeframe - achieving high unique reach and above-benchmark engagement that supported strong community turnout.