Employability Guide
Client’s aim was to provide market-driven skills to disadvantaged youth entering tertiary institutions with holistic support and guiding their interpersonal development to help them navigate university life and the life after graduation, specifically as it relates to operating in a workplace. We designed, printed and produced an 18-page guide and a series of accompanying videos that summarized the main points discussed in the guide in a friendly engaging manner. The videos we a widely adapted by the target group with significant sharing on social media and messenger platforms like WhatsApp.