SME Hub Event
The client had the objective of recruiting 500 new qualified leads interested in understanding more about the FGB Business Loan Products who agree with the statement “FGB is so easy to do business with” and to convert 150 of those business loans by the end of the campaign. The campaign exceed those targets. We conceptualized an awareness ATL campaign augmented by a creative and content development which was used in digital and in-event. The SME Hub Event was organized and managed by us from the invitations through registration and event management. It brought together potential clients along with influential businesspeople and consultants to participate in plenary sessions panel discussions. The A live stream was implemented to allow those who could not attend to register and participate.