Associate Degree Enrollment Campaign
Agency provided pro bono services to help drive recruitment for their inaugural Associate Degree Music Performance designed to assist youth with the transition from school to work in the commercial music and entertainment industry - Jamaica’s only tertiary-level programme focused on ensemble performance. The goal was to convert impressions to click through visitors to ASOM landing page https://alphaboysschool.org/2021/03/26/welcome/ among the 16 to 25 year old men primarily in Kingston and Spanish Town. The campaign was deployed using Google display and AdWords and IG advertising. Resulting in an average of 60 landing page visits per day and helping to ensure the thein the first year of offering the ASOM was able to fill the cohort for the Associate Degree programme.