Pepsi Jamaica

Adrenaline Power
After market initial launch of Adrenaline Red Fire and market research on the segment – The Agency suggested and renaming and repositioning of the product to better compete in the crowded and highly competitive energy drink segment.

Adrenaline Power was the new identity and packaging for the Adrenaline in Jamaica. The new campaign repositioned Adrenaline by communicating explicit functional benefits of Adrenaline Power highlighting the main active ingredients - Ginseng, Guarana and Vitamins. We contextualize in daily drinking occasions to widen the repertoire of the brand and ensured that we differentiated from Adrenaline Red Fire as a distinct product variant and not just another flavour. The results were stunning with Power taking significant market share from the more establish brands.

video-image-power.png

30 Sec. Video

header-board1.jpg

Header Board

poster1.jpg

Poster

30 Sec. Radio

ooh.jpg

Out Of Home Advertising (OOH)

shelf-talker.jpg

Shelf Talker

vehicle-branding.jpg

Vehicle Branding

Image

We are a multidisciplinary creative agency with expertise in branding, digital, advertising, media, promotions and PR.

29 Munroe Road, Kingston 6
Email: [email protected]

Phone: 876-977-5060

Our Company

Capabilities