Adrenaline Power
After market initial launch of Adrenaline Red Fire and market research on the segment – The Agency suggested and renaming and repositioning of the product to better compete in the crowded and highly competitive energy drink segment.

Adrenaline Power was the new identity and packaging for the Adrenaline in Jamaica. The new campaign repositioned Adrenaline by communicating explicit functional benefits of Adrenaline Power highlighting the main active ingredients - Ginseng, Guarana and Vitamins. We contextualize in daily drinking occasions to widen the repertoire of the brand and ensured that we differentiated from Adrenaline Red Fire as a distinct product variant and not just another flavour. The results were stunning with Power taking significant market share from the more establish brands.